Event Description Event Speakers Gfroerer, Giff Giff Gfroerer is currently Regional Director of i2SMS. i2SMS is a global leader in SMS (text messaging) marketing platforms and custom applications that has pioneered 2-way SMS as a mobile communications tool allowing live 2-Way B2C connections that are available anywhere, anytime. His primary clients include utilities, health organizations, international airports, commercial banks, stock exchanges, software vendors, cell phone manufacturers, carrier networks, credit agencies, interactive, advertising and marketing agencies, messaging companies, and car manufacturers. Giff is active in the Technology Association of Georgia, the Wireless Technology Forum; contributor for the University of Oxford Next Generation Mobile Applications Panel; consultant, speaker and author for the ATMIA Mobile Banking Security Committee; presenter for Chartwell in the utility CRM market; consultant to the CDC; and has taught both graduate and undergraduate marketing and business classes at American Intercontinental University in Atlanta, Georgia, USA. He holds a Master of Information Technology degree and has an extensive background in the financial and banking industry.