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OFA AdBites: The Power of Cause Branding
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Tuesday, April 14, 2009
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Corporate social responsibility seems to be the buzzword of the 21st century. Companies are realizing that it is essential they use their power for good. In fact, consumers are demanding they do. And while a brand's commitment to their community is ideal, executives are also under pressure to maintain a healthy bottom line in a competitive business environment. Research shows that when a brand partners with a cause in a meaningful way, consumers will become more loyal, drive positive sales and have a higher brand affinity. Jennifer Cawley, Account Director at Barkley and part of the agency's Cause Branding Team, will share tactical advice on how to execute a successful cause platform, as well as share new research on how moms in particular feel about cause branding. (more...)
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Location: Regency Park Lodge
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Time: 11:30 AM
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Ad Wars 2009
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Thursday, April 16, 2009
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Show off your trivia knowledge at OFA's annual trivia challenge. This year's event will take place at Fox & Hound on Thursday, April 16 at 6:30. (more...)
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Location: Fox & Hound English Pub & Grill
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Time: 6:30 PM
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Smart Spending. Big Profits.
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Friday, May 01, 2009
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Make the most of your marketing budget (even if you have no budget at all). (more...)
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Location: Greater Omaha Chamber of Commerce
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Time: 7:30 AM
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Grape & Grain Tasting & Media Auction
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Thursday, May 14, 2009
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Join us at Granite City to sample some great microbrews, a selection of wines and some delicious appetizers. You can also take part in our silent auction, where you'll find media, creative services, and more. Tickets are $25 per person or $40 for two (when registering use Promo Code: TWO), so bring a friend or co-worker and come join the fun. (more...)
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Location: Granite City Food & Brewery
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Time: 5:30 PM
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OFA AdBites:The First Amendment, Academic Freedom & Unrepentant Terrorist
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Tuesday, May 19, 2009
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Nothing is more fundamental and unassailable about being American than our First Amendment right to free speech. Nothing is more true about American politics than that public figures are 'fair game' in the court of public opinion. Nothing about American public universities is more true than that they are, and must be, committed to open expression of ideas, at the same time they are glass houses, open to ongoing public and media scrutiny. What happens when free speech and politics intersect during a hotly-contested presidential campaign and pose new public relations challenges for a public university? Meg Lauerman, Director of University Communications at the University of Nebraska--Lincoln, will discuss the forces in play and the controversy surrounding the scheduled, but canceled, visit to the UNL campus of Bill Ayers, a Vietnam War protester prominently featured in the presidential campaign. (more...)
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Location: Regency Park Lodge
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Time: 11:30 AM
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AdNight
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Thursday, June 11, 2009
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OFA's version of happy hour Come network and mingle with old and new friends who share your interests. Free beer, wine, and munchies. Raffle prizes. Visit Renze Display on the web at www.renze.com. (more...)
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Location: Renze Display
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Time: 5:00 PM
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OFA AdBites: Launching Pop Culture
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Tuesday, June 16, 2009
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For well over half a century, people have been brought together by the power of television. From The Dick Van Dyke Show, Happy Days and M.A.S.H., to Dancing with the Stars, LOST and Grey's Anatomy, TV not only offers an escape from the everyday, but also plays an important role in shaping trends and impacting pop culture. But where and how does it all start? Without innovative, integrated marketing plans to help spread the word, today's hits may have amounted to nothing more than one season memories. Jenny Whitlock, Director, Marketing Strategy & Research at ABC, will share insights into what it takes to break through in a competitive landscape and the importance of understanding and embracing emerging technology for your marketing initiatives. (more...)
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Location: Regency Park Lodge
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Time: 11:30 AM
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Smart Spending. Big Profits.
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Thursday, June 18, 2009
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Make the most of your marketing budget (even if you have no budget at all). 7:30 AM - 12:30 PM 7:30 Registration & Continental Breakfast 8:00 Introductions 8:45 Roundtable #1 9-9:30 Vendor Trade Show 9:30 Roundtable #2 11:00 Roundtable #3 11:45-12:30 Vendor Trade Show (more...)
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Location: Greater Omaha Chamber of Commerce
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Time: 7:30 AM
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OFA July AdBites: 3 Key Components for Disney Travel Industry Marketing
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Tuesday, July 21, 2009
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Disney has a large consumer marketing division that speaks directly to consumers, but the work of Travel Industry Marketing is either business to business (B2B), or business to business to consumer (B2B2C). Although many of their materials do end up in the hands of a consumer, none of them ever reach the consumer directly - they are all obtained through a intermediary. Balinda DeSantis and Maira Byers will share some of their experiences in creating and modifying materials that align with the Disney consumer marketing strategies, while still being relevant to the Travel Industry Marketing distribution channel. (more...)
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Location: Regency Lodge
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Time: 11:00 AM
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