Calendar of Events
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  Current Events     2009     2008  
OFA AdBites: The Power of Cause Branding Tuesday, April 14, 2009
Corporate social responsibility seems to be the buzzword of the 21st century. Companies are realizing that it is essential they use their power for good. In fact, consumers are demanding they do. And while a brand's commitment to their community is ideal, executives are also under pressure to maintain a healthy bottom line in a competitive business environment. Research shows that when a brand partners with a cause in a meaningful way, consumers will become more loyal, drive positive sales and have a higher brand affinity. Jennifer Cawley, Account Director at Barkley and part of the agency's Cause Branding Team, will share tactical advice on how to execute a successful cause platform, as well as share new research on how moms in particular feel about cause branding. (more...)

  Location:  Regency Park Lodge
  Time:  11:30 AM
Ad Wars 2009 Thursday, April 16, 2009
Show off your trivia knowledge at OFA's annual trivia challenge. This year's event will take place at Fox & Hound on Thursday, April 16 at 6:30. (more...)

  Location:  Fox & Hound English Pub & Grill
  Time:  6:30 PM
Smart Spending. Big Profits. Friday, May 01, 2009
Make the most of your marketing budget (even if you have no budget at all). (more...)

  Location:  Greater Omaha Chamber of Commerce
  Time:  7:30 AM
Grape & Grain Tasting & Media Auction Thursday, May 14, 2009
Join us at Granite City to sample some great microbrews, a selection of wines and some delicious appetizers. You can also take part in our silent auction, where you'll find media, creative services, and more. Tickets are $25 per person or $40 for two (when registering use Promo Code: TWO), so bring a friend or co-worker and come join the fun. (more...)

  Location:  Granite City Food & Brewery
  Time:  5:30 PM
OFA AdBites:The First Amendment, Academic Freedom & Unrepentant Terrorist Tuesday, May 19, 2009
Nothing is more fundamental and unassailable about being American than our First Amendment right to free speech. Nothing is more true about American politics than that public figures are 'fair game' in the court of public opinion. Nothing about American public universities is more true than that they are, and must be, committed to open expression of ideas, at the same time they are glass houses, open to ongoing public and media scrutiny. What happens when free speech and politics intersect during a hotly-contested presidential campaign and pose new public relations challenges for a public university? Meg Lauerman, Director of University Communications at the University of Nebraska--Lincoln, will discuss the forces in play and the controversy surrounding the scheduled, but canceled, visit to the UNL campus of Bill Ayers, a Vietnam War protester prominently featured in the presidential campaign. (more...)

  Location:  Regency Park Lodge
  Time:  11:30 AM
AAF National Conference 2009 Thursday, June 04, 2009
AAF National Conference 2009 (more...)

  Location:  Marriott Crystal Gateway
  Time:  8:00 AM
AAF National Conference 2009 Friday, June 05, 2009
AAF National Conference 2009 (more...)

  Location:  Marriott Crystal Gateway
  Time:  8:00 AM
AAF National Conference 2009 Saturday, June 06, 2009
AAF National Conference 2009 (more...)

  Location:  Marriott Crystal Gateway
  Time:  8:00 AM
AdNight Thursday, June 11, 2009
OFA's version of happy hour Come network and mingle with old and new friends who share your interests. Free beer, wine, and munchies. Raffle prizes. Visit Renze Display on the web at www.renze.com. (more...)

  Location:  Renze Display
  Time:  5:00 PM
OFA AdBites: Launching Pop Culture Tuesday, June 16, 2009
For well over half a century, people have been brought together by the power of television. From The Dick Van Dyke Show, Happy Days and M.A.S.H., to Dancing with the Stars, LOST and Grey's Anatomy, TV not only offers an escape from the everyday, but also plays an important role in shaping trends and impacting pop culture. But where and how does it all start? Without innovative, integrated marketing plans to help spread the word, today's hits may have amounted to nothing more than one season memories. Jenny Whitlock, Director, Marketing Strategy & Research at ABC, will share insights into what it takes to break through in a competitive landscape and the importance of understanding and embracing emerging technology for your marketing initiatives. (more...)

  Location:  Regency Park Lodge
  Time:  11:30 AM
Smart Spending. Big Profits. Thursday, June 18, 2009
Make the most of your marketing budget (even if you have no budget at all). 7:30 AM - 12:30 PM 7:30 Registration & Continental Breakfast 8:00 Introductions 8:45 Roundtable #1 9-9:30 Vendor Trade Show 9:30 Roundtable #2 11:00 Roundtable #3 11:45-12:30 Vendor Trade Show (more...)

  Location:  Greater Omaha Chamber of Commerce
  Time:  7:30 AM
OFA July AdBites: 3 Key Components for Disney Travel Industry Marketing Tuesday, July 21, 2009
Disney has a large consumer marketing division that speaks directly to consumers, but the work of Travel Industry Marketing is either business to business (B2B), or business to business to consumer (B2B2C). Although many of their materials do end up in the hands of a consumer, none of them ever reach the consumer directly - they are all obtained through a intermediary. Balinda DeSantis and Maira Byers will share some of their experiences in creating and modifying materials that align with the Disney consumer marketing strategies, while still being relevant to the Travel Industry Marketing distribution channel. (more...)

  Location:  Regency Lodge
  Time:  11:00 AM

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