Event Details

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Event Name:

OFA AdBites: The Power of Cause Branding

Event Description:

Corporate social responsibility seems to be the buzzword of the 21st century. Companies are realizing that it is essential they use their power for good. In fact, consumers are demanding they do. And while a brand's commitment to their community is ideal, executives are also under pressure to maintain a healthy bottom line in a competitive business environment. Research shows that when a brand partners with a cause in a meaningful way, consumers will become more loyal, drive positive sales and have a higher brand affinity. Jennifer Cawley, Account Director at Barkley and part of the agency's Cause Branding Team, will share tactical advice on how to execute a successful cause platform, as well as share new research on how moms in particular feel about cause branding.

Event Type:

Regular Event

Event Date:

4/14/2009

Event Time:

11:30 AM - 1:00 PM

Speaker(s):

Jennifer Cawley

Location:

Regency Park Lodge

Address:

909 S. 107th Avenue
Omaha, NE 68144

Map to Location:

Click image for a map to the event

Registration Deadline Date was 4/13/2009

Event Pricing:

	Price
Non-Members	$30.00
Guests Registered by a Member	$30.00
Bronze Corporate	$25.00
Bronze Sub-Membership	$25.00
December 2008 Membership Promotion	$25.00
Gold Corporate	$25.00
Gold Sub-Membership	$25.00
Lifetime	$25.00
Silver Corporate	$25.00
Silver Sub-Member	$25.00
Standard Membership	$25.00
Student	$25.00

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