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Disney has a large consumer marketing division that "speaks" directly to consumers, but the work of Travel Industry Marketing is either business to business (B2B), or business to business to consumer (B2B2C). Although many of our materials do end up in the hands of a consumer, none of them ever reach the consumer directly - they are all obtained through a intermediary.
Balinda and Maira will share some of their experiences in creating and modifying materials that align with the Disney consumer marketing strategies, while still being relevant to the Travel Industry Marketing distribution channel.
Balinda DeSantis
Manager - Retail Marketing and Creative Services & Development
Travel Industry Marketing
Disney Destinations, LLC
Complementing her life long passion for travel, Balinda has spent the last several years of her career focused on marketing travel. She joined the marketing department at Delta Air Lines in 1987 from a different division in the company, and then joined The Walt Disney Company in 1996. Although her responsibilities have changed throughout the last 13 years, the majority of her time at Disney has been spent in Travel Industry Marketing. The role of the Travel Industry Marketing team is to educate and motivate travel agents to sell Disney vacations to their clients. Retail Marketing and Creative Services & Development create hundreds of marketing materials each year for travel agents to use to promote and sell Disney vacations.
Maira Byers
Travel Industry Marketing Manager, Creative Services and Development
Disney Destinations, LLC
A backpacking trip in Europe led Maira, a Brazilian native, to find herself working for The Walt Disney Company in Florida. Having started her Travel Industry Marketing career focusing on the special needs of the travel industry in Brazil with event planning and training, Maira also has worked as creative development project manager for domestic and international markets in both retail and wholesale distribution channels. Currently she focuses on creative services and development leading the in-house design group in addition to providing creative direction to executions that promote travel to Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and Adventures by Disney.
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