Event Details

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Event Name:

OFA September AdBites: Rebranding ConAgra Case Study

Food people love. The new brand identity for ConAgra Foods says it all. On June 2, 2009 ConAgra launched their new branding campaign designed to reunite the consumer with their popular brands such as Orville Redenbacher and Healthy Choice.

Join Lance Koenig, EVP of Account Planning from Bailey Lauerman and Teresa Paulsen, VP of Corporate Communications from ConAgra as they reveal the research, planning and execution behind ConAgra's new brand identity.

Event Type:

Regular Event

Event Date:

9/8/2009

Event Time:

11:30 AM

Speaker(s):

Lance Koenig, Teresa Paulsen

Location:

Regency Park Lodge

Address:

909 S. 107th Avenue
Omaha, NE 68114

Map to Location:

Click image for a map to the event

Registration Deadline Date was 9/8/2009

Event Pricing:

	Price
Non-Members	$30.00
Guests Registered by a Member	$30.00
Bronze Corporate	$25.00
Bronze Sub-Membership	$25.00
December 2008 Membership Promotion	$25.00
Gold Corporate	$25.00
Gold Sub-Membership	$25.00
Lifetime	$25.00
Silver Corporate	$25.00
Silver Sub-Member	$25.00
Standard Membership	$25.00
Student	$25.00

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