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December = 2010

=20

= ; = &= nbsp; &n= bsp; =20

President's=20 = Letter

Dear RWN=20 = Members,

As our year winds down and we begin to=20 celebrate a wonderful holiday season, I = wish to=20 thank each of you for the laughter, = creativity,=20 wisdom and energy you have so generously = given=20 throughout the year. I will close this = year with a=20 simple wish and blessing for all of you. =

May you always have the love and = laughter of=20 those you hold dear.

May the hand of a friend always be = near.

May you find peace when anger arises, = joy after=20 each sorrow and answers when you = doubt.

May learning arise from every = experience and=20 wisdom from every challenge.

May you have enough trials to keep you = strong,=20 enough success to keep you eager, enough=20 determination to make each day rewarding, = and=20 enough courage to follow your heart.

May you always treasure what you have = been=20 given and what you have to give.

May this New Year hold all the = treasures you=20 seek!

Happy = Holidays!

Be well, = laugh=20 often!

Leanne=20 Reed
2010 RWN=20 = President

Welcome=20 = New Members

Betty=20 Andelman
Betty J Andelman, = Business and=20 Financial = Consulting

Whitney Baniewicz
Ross=20 & Baniewicz CPA,=20 P.C.

Jean=20 Callahan

Amy=20 Cote
Rochester-Genesee Regional=20 Transportation=20 Authority

Madi=20 Das
Eastman=20 Kodak

Theresa Downham
Everything=20 has a Place

Dr. Anne=20 Kress
Monroe Community=20 College

Lorisa=20 LaRocca
Woods Oviatt Gilman,=20 LLP

Alida=20 Merrill
Merrill &=20 Company

Cheryl=20 Nelan
B2B Marketing=20 Power

Kathleen=20 = O'Herron

Delovis Olaode
Monroe=20 Community College

Kathleen=20 Pringle
Predictive = Insights

Fran=20 Pullano
Marketing Associates = & Ltd=20 Cos Inc dba Pullano & Company/MA=20 Services

Laurie=20 Sagona
Sundance Marketing,=20 LLC

JoAnne=20 Sims

JHS=20 = Consulting

Barbara Smithgall
Medaille=20 = College-Rochester

Nia=20 Stefany
Xnergy, LLC

Amy=20 = Towers

In This=20 = Issue... &nbs= p; = ; = &= nbsp; &n= bsp; &nb= sp;=20 =

News from Sandy=20 Richardson, Director of = Operations -=20 Thank you to our=20 = members! = ; =20

Up=20 & Coming Events = - Leadership=20 Excellence Series: What's Age got = to do=20 with it?, New Member Orientation = and=20 Recruitment

Committee Announcements = -=20 Marketing & Newsletter, Board = Connections,=20 Membership, Orientation and=20 Recruitment, 2010 Programs, = Community=20 Service (Melita House & Be an = Angel) =20

SIG Events/Meetings = -=20 Numbers, Women in Career Transition = (WICT),=20 Sales & Marketing, LEAD, Leadership = Today=20

D&C's Women at Work = Column=20 - Enid Arbelo: = Leaders benefit from a lifetime = of=20 lessons = learned=20
Member Profile -=20 Meet Jerry Elman, Advocate = member=20
Technology Corner - = Blogging is a superb way to raise your = profile=20 by Cynthia Barton=20
Community = Connections=20 - Donate an Item for ABW's Women 4 = Women=20 = event.

From Sandy = Richardson,=20 Director of = Operations

Happy=20 Holidays! I = would=20 personally like to thank the entire RWN = membership=20 for making 2010 a great year! It = truly takes=20 the collective efforts of everyone to make = this=20 organization successful - Thank = you! A=20 special thank you to Leanne and the RWN = Board for=20 their leadership and expertise. And = last, but=20 not least, thank you to Mary Janick = for all=20 the time & energy she puts into=20 RWN.

Please take a minute to=20 let me know how you like to receive=20 information about RWN. Between social = networking,=20 emails, smart phones and traditional = ink=20 & paper there are so many ways to stay = informed these days - it's enough to make = a gal's=20 head spin. Fill me in, where do you = fall on=20 the spectrum? Are you a media=20 maven? Or do you prefer to gather = your=20 information through more time honored = resources=20 like the Up&Coming = newsletter? Your=20 feedback is important, it will help = determine the=20 best way to keep you in the loop=20 about Rochester Women's=20 Network. Click = here=20 for a brief=20 = survey

Up & Coming=20 = Events = &= nbsp; &n= bsp; &nb= sp; &nbs= p; = ;

<= /FONT>Holiday Networking and=20 = Shopping
Once again, Lynn Allinger, owner = of Craft=20 Company No. 6, will graciously host RWN = members at=20 her store which showcases unique handmade = American=20 artisan gifts, handmade jewelry, home = decor and=20 Sticks furniture & object art. You = will find=20 items selected from skilled North American = fine=20 craft artists who are passionate about the = pieces=20 they create. Their passion becomes a part = of each=20 piece as they skillfully transform raw = materials=20 into works of=20 = art.

After enjoying = refreshments catered=20 by Pattie Taylor-Brown, owner of All = Occasions=20 Catering, shop in the store & receive = a=20 courtesy discount of 20% on all purchases = made=20 that night.

This is a wonderful = opportunity to=20 have fun, practice your networking skills = and do=20 some shopping, too!

Co-Sponsored = by Craft=20 Company No. 6 & All Occasion=20 = Catering

Date:        = ;=20 Wednesday, December=20 = 1
Time:         = 5:30 p.m.=20 =
Location:  785=20 University Ave - Event will be hosted at = Craft=20 Company No=20 = 6!            = ;

RWN is seeking sponsors = for the=20 Free Networking = event for December 2010=20 as well as 2011 dates if you are = interested please contact Angella = Luyk at=20 angella@midnightjanitorial.com= or Heather Smith=20 at heathersmith@finsvcs.com.    The = committee is=20 also looking for a few good women = interested in=20 getting involved on the Free Networking=20 committee as RWN works to keep this=20 networking event=20 fresh!

Leadership = Excellence=20 Series - Part II - What's Age Got to do = with=20 it?
Your view of success, = leadership and=20 life is dramatically defined by when you = grew up=20 and when you stepped into the professional = world.=20 What are the critical lessons from each = era? How=20 can we continue to learn together to = create a=20 powerful community? How can we use these=20 generational differences to propel us all = forward?=20 Panelists spanning four decades will = enlighten us=20 with what they see as critical to success = and a=20 satisfied life. Panelists: Judge Patricia = Marks,=20 Fran Pullano, Donna Gillespie, Erica Czop = &=20 Kate=20 = Kenney.

Date:        &nb= sp;Monday,=20 December=20 = 6
Time:        &= nbsp;8:00-10:00=20 am
Location:  Nixon=20 Peabody office - Clinton Square, 70 = Clinton Ave=20 =
Pricing:     $15=20 for members, $20 for=20 = non-members
RSVP:       &nb= sp;Register Online=20 = Now!

RWN = New Member=20 Orientation & Recruitment=20 =
Are=20 you...Changing careers? New to the area? = New to=20 our Network? A long time member looking to = reap=20 more benefits from your RWN membership? = Interested=20 in learning more about what RWN has to = offer? If=20 you answered yes to any of these = questions, you=20 are cordially invited to join us for an=20 Orientation and Recruitment meeting.=20

Learn=20 more about Rochester Women's Network, one = of the=20 largest Networking organizations of its = kind.=20 Network with new people, enjoy light = refreshments,=20 and begin to take full advantage of a = networking=20 organization with 400 members from 350 = local=20 businesses. =

Date:        &nb= sp;Wednesday, December=20 = 8
Time:         5:30=20 p.m.
Location:  =20 Cornell Cooperative Extension, = 249=20 Highland Ave., Highland Room=20 =
Pricing:    =20 FREE=20 =
RSVP:        Register Online=20 = Now!

Big Kids = Production's 7th=20 Annual What Women Want Rochester Show = &=20 Sale!
RWN will=20 once again sponsor the 7th annual What = Women=20 Want Rochester Retailers Show and = Sale,=20 Sunday, January 23rd at the Burgundy Basin = in=20 Pittsford. In addition, this = year, RWN=20 programs will be the recipient of money = raised=20 through a prize raffle held during the=20 event.

If = you are=20 interested in reserving booth space for = the event,=20 which promotes primarily women owned and = operated=20 businesses, RWN members and friends may = take an=20 additional $50 off their booth space by = simply=20 stating the offer on the vendor = application. The=20 event vendor application and complete = information=20 can be downloaded at www.whatwomenwantweekend.com The January Sale is = attended by=20 approximately 1500 women with 80-100 = retail=20 stores & services selling and=20 demonstrating their products. Large = business and=20 corporate sponsorships are also available = by=20 emailing Event Producer, Patti Ronsvalle = at=20 www.info@whatwomenwantweekend.com<= /U>=20 =

Mention RWN = for $50 OFF=20 your vendor space

Date:          = ;   =20 Sunday, January=20 = 23
Time:          &n= bsp;  =20 9:00 a.m. - 5:00=20 = p.m.
Location:         Bu= rgundy=20 Basin Inn in=20 = Pittsford
More=20 = Info:       Go=20 to www.whatwomenwantweekend.com=20 = to
          &= nbsp;          =20 DOWNLOAD YOUR VENDOR=20 = APPLICATION

RWN Committee=20 = Announcements         = ;            =             &= nbsp;           &n= bsp;

Membership Committee
If you have a friend who = has been=20 thinking about joining, or had a great = time at one=20 of RWN=E2=80=99s programs, now is the = time. Our=20 Orientation and Recruitment programs = explain in=20 greater detail all the opportunities to = get=20 involved and get the most from your RWN=20 membership.=20 =

The Membership = Committee is=20 looking for more members! Join us = to=20 share growth opportunities, retention = initiatives,=20 O&R, and Ambassador Program. We meet = the=20 second Thursday morning of each month at = the Bagel=20 Bin. Don't worry if you can't make the = whole=20 meeting - drop-ins welcome! If you have = any=20 questions, or want more information, = please=20 contact Brigid Ryan at Brigid@frontiernet.net.=

Date:        &nb= sp;Thursday,=20 December=20 = 9
Time:         7:15=20 a.m. - 8:30 a.m.=20 =
Location:  Bagel=20 Bin, 2600 Elmwood Avenue, Brighton - near = 12=20 = corners
Pricing:     FREE=20 =
RSVP:       No=20 Registration=20 = Required

Marketing and = Newsletter=20 Committee=20 =
If you have = an interest=20 or expertise in marketing, graphic design, = webpage=20 design, public relations, press releases = we=20 welcome your participation! Leadership=20 opportunities available! RWN has several = events=20 coming up in the Fall which require a full = marketing plan & execution. The = Marketing=20 and Newsletter Committee would like to = welcome Kim=20 Johnston as the new chair. Please = contact Kim=20 if interested and with any questions, = kimbersj2000@yahoo.com.

If you enjoy = conversations=20 with RWN members and would like to get = more=20 involved, consider writing SIG and = committee=20 articles. Volunteers are needed = immediately!=20 Contact Vanessa Buske, vmbuske@gmail.com or Lynn Gamble, = lynn.t.gamble@frontiernet.net = to=20 inquire about this=20 = opportunity.

**Going to an RWN event? Bringing = your=20 camera? Consider sharing your photos for = use in=20 the newsletter, website, Facebook or = LinkedIn.=20 Send them to newsletter@rwn.org= .

Date:       &n= bsp;  Wednesday, December=20 = 15
Time:        =   5:30=20 p.m. - 6:30 p.m.=20 =
Location:   RWN=20 Conference Room - CCE Bldg 249 Highland=20 = Ave
Pricing:      FREE = =
RSVP:         No=20 Registration=20 = Required.

Orientation and = Recruitment=20 Committee - Volunteers=20 = Needed!
The = O&R=20 Committee is seeking volunteers to share = their RWN=20 experiences and their enthusiasm about = RWN. The=20 O&R Committee organizes and holds = Orientation=20 and Recruitment Sessions approximately = every six=20 weeks for potential members, new members = and=20 members who just want to find out more = about RWN.=20 This is a great opportunity to practice = your=20 public speaking skills. This is also a = great=20 opportunity to network with potential and = new RWN=20 members. For more information or to join = the=20 committee, please contact Amy Varel at = avarel@mccmlaw.com or=20 = 546-2500.<= /FONT>

Board Connections=20 Committee=20 =
In order to continue our ongoing = commitment to=20 provide our members with opportunities to = advance=20 professionally and personally, RWN is = offering a=20 Board Connections program. Under this = program,=20 not-for-profit organizations submit their = Board of=20 Directors vacancies and other volunteer = openings=20 to RWN. RWN will then email you = information about=20 the opening and post a description of the = opening=20 on a member-access page of the RWN = website. There=20 you will also find instructions on how to = apply=20 for the opening. To learn more about RWN = Board=20 Connections, visit our website at = http://www.rwn.org/bconnections.asp

Board = Connections.=20 One more way that RWN is helping women = connect,=20 grow, and succeed!=20 Considering joining=20 = one?  Gain = valuable=20 knowledge about board and staff=20 = roles
<= /FONT>
Summit=20 = Committee

Thank=20 you to the entire committee for making The = Summit: Leadership as a Lifestyle, a = successful RWN=20 = event.

2010 Program=20 = Committee
The RWN = program=20 committee is always seeking ideas for new = events,=20 both professional and social. Perhaps your = employer would be interested in sponsoring = an=20 event or offering the workplace as an = alternative=20 venue. Is there a restaurant you frequent = that=20 might offer us space for social = networking? Do you=20 have a topic or speaker that you feel = would appeal=20 to a cross-section of RWN=20 = members?

Please = direct your=20 thoughts and comments to Susan Yovanoff, = program=20 committee chairperson, at syovanoff@geh.org or = 271-3361 ext.=20 233. We welcome your input as we continue = to=20 improve the ways that RWN can work for=20 = you.

Community=20 Service=20 = Committee
Come help = make a=20 holiday dinner at the Melita House!=20 = Melita = House is part of=20 Mercy Residential Services which provides = a=20 continuum of residential services and = support to=20 homeless, pregnant, or parenting teens and = their=20 children. Each year the Community Service=20 Committee volunteers to prepare a holiday = meal for=20 the residents and on-site staff to give = them the=20 night off from cooking and dishes. We = are=20 looking for 4 to 5 volunteers to make this = happen.=20 =

Date:        &nbs= p;=20 Thursday, December=20 = 16
Time:         = 3:00p.m.=20 -=20 = 7:00p.m.
Location:   Melita=20 House, 198 Oriole=20 = St.
Pricing:       FREE
RSVP:        &nb= sp; Contact=20 = Laurie Beck = by December=20 10 at 406-5710 or laurie@consumerinsights.com

"Angel"=20 Boxes for Two Womens=20 Groups:
For the past = several=20 years, we have collected shoe boxes filled = with=20 toiletries for the women of the YWCA and = Catholic=20 Charities Healthy Sisters Program to make = their=20 holidays a little = brighter.

Some=20 ideas to fill the boxes: hand/body lotion, = womens=20 razors, journals or pocket calendars, = brushes,=20 combs, toothpaste, toothbrush, nail = polish, socks,=20 soap, deodorant, shampoo/conditioner, = mittens,=20 hats, scarves, perfume, washcloths, gift=20 certificates.

Please wrap the = shoebox=20 and lid separately and secure with a = rubber=20 band. Drop off your shoeboxes at the = RWN=20 office by Monday, Dec. 13th. =

Thank=20 you for your donations. The women = have LOVED=20 getting these in the past. If you = have any=20 questions please contact Lin Czop at = 544-5706 or=20 lczop@rochester.rr.com

As 2010=20 winds down, the Community Service = Committee would=20 like to thank all the RWN members that = have=20 volunteered for our community service=20 events during the year. = You have=20 helped to make a difference in a woman's=20 life. Happy Holidays to=20 = all!

Interested=20 in Community Service? Come and see what = our=20 Community Service Committee does and take = part in=20 making a difference in the Rochester = Community=20 & in a woman's life! The committee = usually=20 meets the first Monday of the = month from=20 5:30 - 7 p.m at the RWN = conference room.=20 If you have suggestions for a community = service=20 project where RWN can get involved or if = you have=20 any questions, contact Lin Czop at = 544-5706 or at=20 lczop@rochester.rr.com

SIG=20 = Events/Meetings        &nb= sp;           &nbs= p;            = ;            =             &= nbsp;           &n= bsp;    =20 =

Numbers=20 = SIG
We are seeking = Accountants,=20 Bookkeepers, & Finance professionals=20 interested in getting together to support = one=20 another as we grow our businesses, = increase our=20 contacts through networking, and share = information=20 to help meet the needs of our existing = customers.=20 The SIG is in the formative stages, we = will be=20 happy for suggestions and would like to=20 incorporate your ideas in how this group = could be=20 a meaningful experience for all = participants. We=20 meet the 2nd Thursday of every month at = noon at=20 = Pomodoro's.

Date:        &nb= sp;  Thursday,=20 December=20 = 9
Time:          = 12:00 p.m. - 1:30 p.m.=20 =
Location:     Pomodoro's,=20 University=20 = Ave
Pricing:        Participants=20 pay for their own meal and=20 = beverages.
RSVP:       &nbs= p;  =20 Marjorie Case, mwcase@blbbooks.com=

Women in Career = Transition (WICT)=20 = SIG
We invite you to = come share,=20 listen, socialize & strategize with = other=20 transitioning women in a casual, = supportive=20 and nonjudgmental environment. We = work=20 together as we each establish new = professional=20 goals. We normally meet the first Tuesday = at noon=20 and the third Tuesday of every month at = 5:30.=20

Date:       =    Tuesday,=20 December=20 = 7
Time:       &nbs= p;  12:00=20 p.m. - 1:30=20 = p.m.
Location:     RWN=20 Conference Room, Cornell Extension = Building, 249=20 Highland=20 = Ave.
Pricing:      &nbs= p; No=20 = Charge
RSVP:       = ;   Ann=20 Johnson, 385-5892 vaughn@frontiernet.net

Sales &=20 Marketing=20 = SIG
This month Amanda Altman = of A3 Design,=20 Inc will be discussing branding your = small=20 business to stand up to national=20 competition.

Interested in = being a=20 guest speaker at the Sales & Marketing = SIG? Please contact Kathy Kahn at kathy.kahn@cooleygroupusa.com=20 or=20 = 385-1880.

Date:        &nb= sp;  =20 Thursday, December=20 = 16
Time:         =   =20 11:45 a.m. (networking begins; = followed=20 by=20 = discussion)
Location:    =20 Bagel Bin, 2600 Elmwood Ave., Brighton - = 12=20 Corners in=20 = Brighton          =20 =
Pricing:     =20    Participants pay for = their=20 own meal and beverages, & $1 for = speaker=20 =
RSVP:         &n= bsp; =20 Beth Timmerman, beth.timmerman@proforma.com,=20 = 594-0096

LEAD=20 = SIG
RWN celebrates and = encourages=20 diversity. LEAD brings together a diverse = group of=20 women from different cultural backgrounds, = languages, ethnicity, races, and countries = -=20 anyone who thinks of herself as a minority = - and=20 those who are interested in experiencing = RWN's=20 rich diversity. We meet the second = Wednesday of=20 each month at 12:00 Noon at a local = restaurant.=20

Date:        &nb= sp;  =20 Wednesday, December=20 = 8
Time:         &= nbsp; =20 12:00=20 = p.m.
Location:     =20 Rio Bamba, 282 Alexander Street,=20 = Rochester
Pricing:       &n= bsp;=20 Participants pay for their own = meal and=20 = beverages.
Info:       &nbs= p;     =20 R=C3=A9gine Calvar 458-9333, = rnacalvar@360software.biz<= /FONT>

LEADERSHIP = TODAY=20 = SIG
Join us to explore = leadership=20 tools, ideas, and skills. We discuss our = current=20 leadership challenges, victories and = creative=20 ideas. We meet at noon the second = Wednesday of=20 each month at Monty=E2=80=99s Caf=C3=A9.=20

Date:        = ;    =20 Wednesday, December=20 = 8
Time:         &= nbsp;  =20 Meet at 12:00=20 = p.m.
Location:     =20 Monty's Cafe, 70 Linden=20 = Oaks
Pricing:         = Participants pay for their own = meal and=20 = beverages
Info:        = ;   =20 Leanne Reed 473-8877 = LeanneReedAssociates@gmail.com

Finance=20 = SIG
December's = speaker:=20 = TBA

Date:       &n= bsp;   =20 Wednesday, December=20 = 15
Time:         =    =20 Noon- 1:00p.m.=20 =
Location:    =20 Golden Dynasty Restaurant, Lohman's Plaza=20 1900 S.=20 = Clinton          =20 =
Pricing:         = ;=20 Participants pay for their own = meal and=20 = beverages
RSVP/Info:   =20 Kathy Barnes, kathy.barnes@FNRM.com
<= BR>(Learn more = about=20 = SIGs)

D&C's=20 = Article          = ;            =             &= nbsp;           &n= bsp;           &nb= sp; =20 =

Leaders benefit=20 from a lifetime of lessons = learned

Enid Arbelo =E2=80=A2 November = 14, 2010

Leadership=20 lessons are everywhere, we just have to = look=20 around and listen.

These = lessons=20 can't be taught by books and they = certainly can't=20 be faked. Being a leader can be learned, = but if=20 you want to succeed you must commit to = becoming a=20 life-long student. And, most importantly, = you=20 can't be a great leader on your own. =

These were some of the = messages shared=20 during the Rochester Women's Network = annual Summit=20 held recently at the Rochester Plaza = Hotel. The=20 daylong event, titled Leadership as a = Lifestyle,=20 also included a luncheon that recognized = 10 Up=20 & Coming Businesswomen, who according = to the=20 judges "have successfully demonstrated = their=20 professional influence in that field = through=20 accomplishments, career growth, = advancement,=20 innovative and creative thinking and = initiative at=20 work and in the = community."

Although I was recognized among = the=20 honorees, I secretly asked myself if I = belonged in=20 their company because it was such an = impressive=20 group of entrepreneurs. Among those = recognized,=20 included Whitney Baniewicz, Amy Cote, = Madirakshi=20 Das, Donna DeClemente, Theresa Downham, = Lorisa=20 LaRocca, Laurie Sagona, Nia Stefany and = Rosalind=20 Walker.

Also, = hundreds=20 of women participated in various events = throughout=20 the day, as many took the opportunity to = network,=20 knowing that each conversation would yield = a new=20 leadership lesson.

Another lesson=20 on leadership came from the keynote = speaker, Anne=20 Kress, president of Monroe Community = College, who=20 turned to E.B. White's Charlotte's = Web.

Kress talked=20 about how Charlotte, the lady spider, and = Fern,=20 the farmer's daughter, transformed = themselves into=20 leaders because of their relationships and = the=20 promises they made throughout their = tale.

Kress added=20 that the book teaches four lessons about = being=20 good leaders:

It = reminds us to=20 be determined, courageous and responsible; =
We = must listen,=20 think, reflect and then act;
Also, = we=20 shouldn't forget to bring others along in = the=20 process;
And = lastly,=20 relationships are the key to success. =

"We = have to stop=20 pretending we are individuals who can go = it=20 alone," Kress said.

If it=20 wasn't for Charlotte's leadership, Wilbur = might=20 have ended up on the dining room = table.

Instead, he becomes a leader,=20 too.

Click here to read other = Women at=20 Work=20 = Articles

ALL RWN = members are=20 invited to write for the Women at Work = column!=20 Every Tuesday the Democrat and Chronicle's = Business Section features the "Women at = Work"=20 column written exclusively by RWN=20 members. We're = looking=20 for more RWN writers to submit articles on = a=20 variety of business related topics! = Articles can=20 be on any subject relating to business. = They just=20 need to be informative and educational - = not=20 self-promoting. Submit your articles to = RWN lead=20 editor Mimi Bacilek at womenatwork@rwn.org.=20 =

Member=20 = Profile

Meet=20 Jerry Elman, Advocate=20 Member

Jerry has=20 always believed in being a role model for = the=20 things he feels strongly about. = Opening the=20 doors to women, people of color, and other = minorities at a time when this was not the = norm=20 for men in the corporate world became a = personal=20 mission for Jerry. He is very proud = of the=20 impact he had on the careers of numerous = people he=20 opened doors for and personally coached = and=20 mentored.

Jerry left=20 Kodak in 2006 after a 26 year career. = After=20 spending time looking for another job, he = decided=20 he had enough of corporate life and wanted = to be=20 in business on his own. He purchased = Schoen=20 Place Auto in April 2007 based on his = strong=20 interest and passion for cars, and his = desire to=20 make a difference in an industry known for = a lack=20 of ethics and poor treatment of customers, = especially women.

From day one,=20 Jerry=E2=80=99s focus was to set new = standards for ethics=20 and customer service in the car repair=20 business. This included a focus on = women,=20 seniors, and other groups known to be = taken=20 advantage of and treated poorly by auto = repair=20 shops in general.

In = 2009, Schoen=20 Place Auto became the first auto repair = shop in=20 New York State to achieve formal = =E2=80=9CFemale Friendly=E2=80=9D=20 Business certifications from Askpatty, the = leading=20 woman=E2=80=99s automotive consumer = advocate organization=20 in the United States, and WomenCertified, = a=20 national woman=E2=80=99s consumer advocate = organization.

In = September=20 2010, Schoen Place Auto became the very = first=20 automotive related business to be = nominated, named=20 a finalist, and then recipient of the 2010 = Rochester Business Ethics = Award. Schoen Place=20 Auto operates with Jerry=E2=80=99s = personal understanding=20 and commitment to business = ethics. Every=20 interaction with a customer is viewed as a = test of=20 their business ethics.

Honesty,=20 competence and a superior customer = experience are=20 the focus of Schoen Place Auto. = =E2=80=9CWe stand by=20 all the work we perform, which has given = us the=20 opportunity to display our integrity and = build=20 stronger, positive, honest, long term=20 relationships with our = customers.=E2=80=9D

Schoen Place=20 Auto performs all aspects of auto repairs = from=20 routine maintenance to brakes, exhaust = systems,=20 shocks and suspension, wheel alignments, = tires,=20 batteries, electrical and engine = management=20 diagnostics and much more. They also = are=20 experts on all makes and models of = cars--Domestic,=20 European and Asian.

Jerry is a=20 member of GRC NAWBO, Rochester = Women=E2=80=99s Network,=20 Business Networking International, along = with=20 being a Board member of both the Pittsford = Rotary=20 Club and the East Rochester Chamber of=20 Commerce.

Technology=20 = Corner        &nb= sp;          =20 =             &= nbsp;           &n= bsp;           &nb= sp;           &nbs= p;

Blogging=20 is a superb way to raise your profile by = Cynthia=20 Barton

The=20 amount of information on the Web is = mind-boggling.=20 To make more sense of it, I attended a = seminar to=20 improve overall knowledge of working with=20 social = media. The knowledge is invaluable to = me on my=20 journey to promote my personal brand in a = unique=20 way.

At a = workshop=20 called Bloggin Noggins, Paul Wlodarczyk = discussed=20 getting people to find and read = business blogs. First=20 and foremost, Paul says a blogger needs to = produce=20 great content targeted to a specific=20 audience.

"To = achieve=20 success, you should integrate your = blog into = other social=20 media sites like Twitter, Facebook, = LinkedIn and=20 more. And, you should incorporate a = (search engine=20 optimization) trick; search for the needs = and=20 wants of your audience and once you have=20 identified popular keywords associated = with those=20 needs and wants, make sure you use them in = your=20 blog content. He teaches that this step = will=20 surely send targeted traffic to your blog. = His own=20 blog is online at = thecontentguy.net/blog/.

Rochester is=20 fortunate to have a number of truly = knowledgeable=20 practitioners. They not only encourage = people to=20 experiment but offer "how to" wisdom from = their=20 experiences. This allows us to benefit = from=20 mistakes made by others who are now = blogging = about it! I=20 have found informative and useful sites = you will=20 want to return to again and again. The = authors are=20 prolific, while providing insight, great = content=20 and guidance as you learn how to become = part of=20 the New Networking Community. Some of the = bloggers=20 include Rob Ewanow (robewanow.wordpress.com),=20 Deborah Mourey (www.hellinthehallway.net) and Donna DeClemente (www.donnadeclemente.typepad.com).

Want = to become a=20 respected blogger? Each of the workshops = I've=20 attended has a similar theme. Write well = and write=20 often; blogging at its most fundamental, = is a=20 conversation. Becoming a respected online = author=20 will stretch your creative muscles as well = as=20 enhance=20 your online credibility, visibility and = long-term=20 viability as a professional in your = field.

Cynthia Barton is the = owner of=20 eConcepts Marketing, a Rochester-based = marketing=20 and public relations consultancy focused = on the=20 needs of small business owners.

This column = is written=20 by members of the Rochester Women's = Network=20 (www.rwn.org), which seeks to = help women=20 connect, grow and succeed.

We = are currently=20 seeking new articles on technology from = our=20 readers! Please submit articles to = newsletter@rwn.org.

Community=20 = Connections

Donate an Item for = ABW's 3rd=20 Annual Women 4 Women = Event
Come to the = Association for=20 Battered Women's 3rd annual event! The = purpose of=20 the evening is two-fold: to share with = Rochester=20 some very talented local women artist = while also=20 helping local victims of domestic abuse = through a=20 donation to ABW, a not-for-profit agency = which=20 offers shelter for women and their = children who=20 are endangered by domestic violence.=20

The evening will include = wine and=20 festive holiday hors d'oeuvres created by = a local=20 chef, silent auction fundraiser, artisan's = boutique shopping area, and a special = performance=20 from Susan Catroneo and The Empire State = Lyric=20 Theatre and live music to dance to later = in the=20 evening from Coverboy.=20

Date:         T= hursday,=20 December 9
Time:        =20 6:00-9:00=20 = p.m.
Location:   =20 Four Walls Art GalleryDestiny, 34 Elton=20 Street
Info:        &nb= sp;   =20 www.abwrochester.org=

If you=20 would like to comment on this = newsletter or=20 add content you may email us at newsletter@rwn.org.
You=20 can reach the office at=20 rwn@rwn.org=20 and visit our = website at=20 www.rwn.org
To=20 unsubscribe from our distribution list = send an=20 e-mail to unsubscribe@rwn.org