Meet the Pros 2018 | Friday, February 2nd, You Are What You Make
Friday, February 02, 2018
Meet the Pros 2018
Friday, February 2, 2018 | 11:30 AM
You Are What You Make
11:30 AM Luncheon & Program 12 Noon
Chief Creative Officer, BBDO
"You Are What You Make"
You will be many different creative people in your career: the know-it-all, the techie, the artist, the cynic, the optimist, the mentor and more. The body of work you create is a reflection of how you were thinking and solving problems at any given time – a public diary of your inner workings and collaborations.
But you can’t be a creator if you’re not actually creating things. When in doubt, MAKE. And don’t stop at just making ads. If you haven’t made what “they” are looking for yet. Make what you are good at, first.
This presentation is not just for creatives. The best account people and strategists are judged by the work they help inspire and sell. Everyone can and should be a maker.
Robin Fitzgerald is Chief
Creative Officer at BBDO Atlanta where she oversees the work of each client.
Her most recent effort is helping to transform Toys “R” Us from a toy store to
a champion of free play with the “Today we Play” platform. Before making the
move to Atlanta, Robin spent 15 years in Los Angeles at Crispin Porter +
Bogusky and TBWA\Chiat\Day. At CP+B, she led high-profile work for brands such
as Netflix, Old Navy, Grey Poupon, and PayPal, where she developed the brand’s
first-ever Super Bowl ad and took home its first Cannes Lion. At Chiat, Robin
worked on brands such as Gatorade, Energizer, and Nissan. She started her
advertising career in Nebraska as a copywriter at Bozell after graduating from
the University of Nebraska, Lincoln.
Robin has participated on
juries for D&AD, One Show, Clios, Art Director’s Club, and New York
Festivals, and her work has been recognized with many industry awards. But,
perhaps, even more exciting, her work has been consistently picked up by the
non-advertising world, being parodied on Saturday Night Live; featured
on the NBC Nightly News, NPR, Entertainment Weekly, and Us
Weekly; and nominated for an Emmy. She has been named one of Business
Insider’s “Most Creative People in Social Media Marketing” and “Most
Creative Women in Advertising.”
She lives in Atlanta with her
husband, her two kids, and her cat, Mush.
Sponsored by DAAKE
|Event Type||Regular Event|
|Event Date||Friday, February 02, 2018|
|Event Time||11:30 AM|
|Location||The Salvation Army KROC Center Omaha|
|Address||2825 Y Street|
Omaha, NE 68107
Map to Location
|Guests Registered by a Member||$30.00|